Case Study

For this project, I was tasked with rebranding a company of my choice, and I selected General Electric with the goal of modernizing its identity and bringing new life to the brand. The process began with a SWOT analysis to better understand the company’s position. From there, I created a static moodboard to establish the visual direction, followed by over 100 logo sketches to explore and refine concepts. After narrowing down the strongest ideas, I developed a finalized logo that reflects the updated brand identity. I then expanded the vision through a dynamic moodboard, bringing the brand to life in motion. The project concluded with a full presentation showcasing the rebrand and its strategic direction.